The all-new 2024 Lincoln Nautilus

J.D. Power is known industry-wide as the go-to for analytics, especially in the car world, that put products in perspective. Their APEAL study, which quantifies “Automotive Performance, Execution and Layout” based on owner assessments, released that the all-new Lincoln Navigator, received “the highest score of any model.” According to J.D. Power, “the Lincoln Navigator has the highest overall APEAL score (915) of any model this year. This is also the highest level recorded in this generation of the study (2013-2018). The U.S. APEAL Study, which was first published in 1996, is currently in its third generation.”
To add to this, Lincoln brand was ranked as 4th in APEAL in the US. Higher than Mercedes, Audi, Cadillac, JLR and Lexus, and only trailing BMW, Porsche & Genesis.